Privacy Policy

Introduction

PureLink Limited are committed to protecting your privacy as an Internet user whenever you buy goods or services from us. PureLink Limited will generally be using Direct Payment Solutions Limited (hereinafter referred to as DPS) when the cardholder is using a credit or debit card over the Internet, Phone, Fax, Unattended or Integrated EFTPOS system. PureLink Limited recognizes its responsibility to keep confidential at all times any information which PureLink Limited acquires in connection with such a transaction, whether directly from the Cardholder or via our website. PureLink Limited protects personal information (at a minimum) to the Payment Card Industry Data Security Standards (PCI DSS). Please note however; PureLink Limited’s responsibility is limited to protection by PureLink Limited of information which PureLink Limited obtains. PureLink Limited itself cannot, of course, control the use or disclosure by you of any of your information.

Collection of Information

To enable PureLink Limited to provide secure payment facilities it will typically request DPS to acquire information which may include the Cardholder’s name, credit card number (with the expiry date) and billing address.
 PureLink Limited also collects personal information such as name and address for the purpose of creating and maintaining customer accounts.

Use and Disclosure of Information

DPS uses the information to obtain authorization of the transaction from the Issuing bank of the credit card and DPS’s own or PureLink Limited's bank and to process the payment. Some details from the transaction (such as name, email and delivery address) may be made available to PureLink Limited through Payline – DPS web based transactions management system, which allows PureLink Limited to track transactions and process refunds.

Personal customer information will only be used and or disclosed to trusted third parties if required by Law, or to carry out PureLink Limited’s daily business such as debt collection and customer notifications.

Security

PureLink Limited is committed to data security. PureLink Limited uses a variety of technologies and procedures to help protect personal information from unauthorized access, use or disclosure. For example, PureLink Limited stores the data in computer servers with password controlled access that are physically located in controlled facilities secured by the latest in surveillance and security technology. When PureLink Limited transmits sensitive information (such as personal information), PureLink Limited protects it through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

PCI-DSS

“PCI-DSS, the Payment Card Industry Data Security Standard is a set of security requirements relating to the protection of card holder data. The standard is governed by the PCI Security Standards Council, an organisation put together by most of the major card schemes VISA, MasterCard, American Express, JCB and Discover. It’s relevant for any entity that stores or transmits sensitive card holder data, that being generally things like the PAN (card number), Card security code, track data, PIN block. The current version of the standard is Version 1.2. Preceding PCI-DSS the card schemes had their own standards, the VISA Account Information Security (AIS) standard formed the basis to most of the PCI-DSS requirements.”

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